LIONS Events & Awards & Intelligence divisions
A multi-brand design system for LIONS, used by the biggest brands in marketing: Cannes Lions, WARC, Contagious, Effie and more. ..
BACKGROUND.
From co-creating the original POC in 2019 to leading its third major iteration today, I have spent over six years architecting the digital foundation for the world’s most prestigious marketing and intelligence brands. It's enabled LIONS to pivot it's events to a digital format during Covid, and quickly onboard new brand tenants and sever legacy.
Room environment controlled via the app
CHALLENGE.
For the latest iteration, I was to evolve the system for the newly established Intelligence division, to cater for the growing number of feature rich subscription sites and AI Initiatives on the product roadmap.
Part of a wider project we had to align existing experience to a single LIONS layer.
ROLE.
process, planning, and ensuring we're building the right thing
Alongside me for most of the ride has been Neal, a wonderful human and design system specialist.
FIgma component library config
A CLEANER DESIGN LANGUAGE
Partnering with DesignStudio, I was brought on for an intensive eight months to take the project from a blank page to a finished product.
My role was to translate the disruptive luxury concept into a frictionless digital product that empowers guest autonomy while maintaining the brand's premium aesthetic.
I architecting a unified mobile and web platform that blurs the boundaries between luxury hotels, private clubs, and high-end residences.
Promo card design concepts
Events & Awards brands
Marketing brands
WARC, Contagious, The Work, and Effie each offer subscriber only access to digital content and services.
Establishing LIONS Experience principles
Promo card design concepts
Breathing new life, and alignment into the suite of LIONS subscription products and services.
Breathing new life, and alignment into the suite of LIONS subscription products and services.