Creative Director | Le Regret
Direction, Branding and Identity for feisty neighbourhood wine bar in Leytonstone, East London.
Brand Identity & Social
BACKGROUND.
Asked by owners of Le Regret to create the identity for the launch of their new wine bar in a diverse and evolving neighbourhood, Leytonstone.
The name Le Regret originates from co-owner Jean's tattoo, with the pig originally an etching made by his partner, Josie. Pairing the two was a unanimous decision, and I went on to evolve and expand into a full system and identity.
LINK.
DIRECTION.
This core lock-up is designed for high flexibility, remaining instantly identifiable even when the elements are used in isolation.
The wider identity draws inspiration from the grit and charm of obscure postcards and dive-bar stickers.
Pig graffiti
Playful type + image copping
Wordmark and lettering.
Trotting pig and LE COIN DU COCHON text
Vertical type stack
Example adaptations of TXC Pearl.
Playful elongation of TXC Pearl was inspired by classic French cafe and bar signage.
SOCIAL & PROMOTIONAL SWAG.
I created a boisterous, yet considered visual language, leaning on 'found' assets from old zines and playful use of typography.
Rather than provide a ridged system and pages of guidelines to follow, I took a more authentic approach.
Staying true to the brand, I created a reusable set of elements, that could be applied over the top of found or promo assets.
Snippet of social posts
Pig coaster
Pig hat
Regret stickers
Le Regret Instagram
A balanced blend of digital, film, & graphics
Beermats designed to be stolen.
Website prototype
Social posts
Ox Tongue vape illustration.
Regret postcard
RESULTS.
Loved by locals and critics, Le Regret is going from strength-to-strength and it's already established itself with the London hospitality and natty wine scene.
In their first year, their Instagram channel is already at 12K+
PRESS.
Design and built by Matthew Kempton, 2025
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