The Other House x Design Studio

Product Design Lead (freelance) | Design.Studio

Live like a local, reimagining the future of luxury hospitality.

Award-winning guest app experience & brochure site for luxury apartment hotel in South Kensington and Covent Garden.

The Other House | Mobile app

The Other House | Mobile app

The Other House | Mobile app

The Other House | Mobile app

BACKGROUND.

The Other House was launching a new concept in luxury hospitality: a Residents Club blurring the line between apartment, hotel, and private members' club: built around design, sustainability, and locally sourced British-made craft.

Design.Studio were hired to create the identity; I was brought on to lead product design across the guest app and brochure site. I worked directly with the TOH CEO and DS teams to translate a bold brand into a seamless digital experience.

LINKS.

Website / App store / Webby Award / IdentityDesigned / CreativeBoom

Room environment controlled via the app

Main app menu screen and secondary layouts

CHALLENGE.

The brief was to build a digital experience as considered as the physical one, frictionless for guests, unmistakably on-brand, and genuinely useful before, during, and after a stay. A seamless digital experience from booking to check-out was crucial in providing a totally unique offer to residents.

ROLE.

Approached by Design.Studio’s Creative Director to help support the digital extension and identity. I lead the product design across both app and web experiences, helping shape the digital expression of the brand.

Working in close collaboration with The Other House, I led a series of discovery workshops to map the full resident, guest, and member journeys, then shaped that insight into design across every touchpoint of a stay.

Showcasing bespoke immersive wallpapers by illustrator Mariana Rodrigues.

In-app Scenarios were created for Pre, During and Post stay situations

Experience map

Making users Feel at Home, we focused heavily on the app experience when a user is in a private vs member spaces.

Presentation of final journey map for guest, resident and member user types

Adapting the branding and design to the function, with minimal UI when focus is required.

Explore events, ask for assistance, control room climate (above) Make reservations, view menus, and check on busy times (below).

FEEL AT HOME.

Check in from your taxi, order a drink, summon the lift, and even see how busy the gym is from your bed, every aspect of the UX gives residents absolute control of their stay.

Promo card mapping for users home screen (above) and mapping the full experience (below).

Promo card design concepts

Made to feel like a menu

Room card animation concept.

Promo card design concepts

BROCHURE + BOOKING WEBSITE.

Designed to convey luxury without over-explaining it. Whilst the interior design takes a more maximalist approach, the UI is more paired back — letting the visual assets shine and sell the space.

We worked alongside hospitality experts UMI Digital to help bring the designs to life and ensure the third-party booking experience still represented the brand.

Dramatic use of ratios to showcase design features

Key features of the House

Restaurant page design, bold grid and size hierarchy use.

Blog post page

Club Flat room layouts (above) and booking overlay (below).

RESULTS.

The result is an experience that offers a new vision for the future of luxury hospitality. Making people feel like a local and designed so they can work, rest, and live as they choose.

The Other House has gone on to win numerous awards since launch, including achieving the Butterfly mark, and it's nearing the opening of its second site in Covent Garden.

CREDITS.

Design.Studio : Digital Creative Director Jordan Sheldrick-Devine, ECD Vinay Mistry

The Other House : CEO Naomi Heaton

AWARDS.

Webby Award Winner 2023
APP Best Visual Design

Design and built by Matthew Kempton, 2025

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