eLearning experience designed to help SMEs improve their digital skills.
Digital Garage started life as a pop-up in Leeds, offering 'digital tune-ups' for small business owners interested in learning new digital skills.
Offering free digital training across a wide range of topics.
Everyday Experts
The Google team worked with local businesses to uncover case studios, these 'Everyday Experts' heavily influenced the direction of the experience design. Simple, helpful, and characterful. Appearing across landing pages, diagnostics, topics, courses, literally, everywhere. As the user progresses through their tailored learning plan, progress is tracked, milestones celebrated, and completion rewarded. Each of the key moments was an opportunity to encourage and motivate progress, which would culminate in unlocking a Google certificate.
Pre, During and Post stay
To ensure we could map the required UX across screens we covered the full life cycle, end-to-end.
Users' home and core app screens
Users' home and core app screens
Awards
Digiday Awards Europe B2B Campaign of the Year Digiday Awards Europe Best Audience Development Platform European Commission Digital Skill Award Marcom Gold Award App For Training/Learning Marcom Platinum Award Economic Development UK Digital Experience Award Customer Experience Innovation
Full wireframes and flows
Delivery of the extensive user flows and wireframes for developer handoff.
Pre, During and Post stay
To ensure we could map the required UX across screens we covered the full life cycle, end-to-end.
Bringing the brand to life across the app experience.
Make it home, Give control, Create a lasting impression, Build it better form the foundation for the brand across the entire guest experience. We infused this across the app, being very intentional with the design and where to express the brand, and when to pair back.
Feature list:
Check in and out
Use your mobile key to access your club flat
View what’s happening around the House
Message a House Jack if you have a question
Book a table and order food and drinks around the House
Arrange dry cleaning
Find out how busy the pool and gym are
Book a meeting space or private dining room
Explore the local area
Digital Garage OOH
Phsical versions of the digital experience, with sessions hosted by local everyday experts.
Made to feel like ordering off a menu
Re-ordering at the Bar concept
Activity planner, for scheduling wellness or fitness sessions
Results
1M+people acquired new digital skills
188K+people found a job or started a new business 32K+businesses have taken on more staff
Awards
Digiday Awards Europe B2B Campaign of the Year
Digiday Awards Europe Best Audience Development Platform
European Commission Digital Skill Award
Marcom Gold Award App For Training/Learning
Marcom Platinum Award Economic Development
UK Digital Experience Award Customer Experience Innovation