Designed to aid learning and improve online skills.

Designed to aid learning and improve online skills.

Designed to aid learning and improve online skills.

A multi-award winning e-learning experience designed to help SMEs improve their digital skills.

Product Design Lead

Agency

Website

Awards

Offering free digital training for SME's wanting to grow their business online, The Digital Garage was taken online. Google enlisted rehab studio to craft the digital version, and I was brought onboard to design that experience.

Working closely with Google team and an number of suppliers, I helped bring everything together, and created an award-winning e-learning platform that delighted users for years.

Role

Product Design Lead

Product Design Lead

Google worked with local businesses to find interesting case studies, these 'Everyday Experts' heavily influenced the design direction of the experience.

Simple, helpful, and characterful. Appearing across landing pages, diagnostics, topics, courses, literally, everywhere.

Google worked with local businesses to find interesting case studies, these 'Everyday Experts' heavily influenced the design direction of the experience.

Simple, helpful, and characterful, and appearing across landing pages, diagnostics, topics, & courses.

Character illustration

To bring the personas to life beyond their real life counterparts. I created a small suite of illustrations used for launch.

Exploring topics

User diagnostic determines the topics making up the learning plan.

The Topic library listing page, featuring all possible topic available.

Core lessons are made up of custom created video content, with an end of topic test.

Plan progress

Plan progress

As the user progresses through their tailored learning plan, progress is tracked, milestones celebrated, and completion rewarded.

Completing all topics assigned during the diagnostic, and passing a final test culminated in unlocking a Google certificate.

As the user moves through their tailored learning plan, progress is tracked, milestones celebrated, and completion rewarded.

Completing all topics assigned during the diagnostic, and passing a final test culminated in unlocking a Google certificate.

Progress within topics

As topic was broken up into several chunks to help users digest the lesson content.

Correct and incorrect UI feedback,

Motion exploration for booking promo utilising hand painted illustration

End of Topic celebration screen.

Motion exploration for booking promo utilising hand painted illustration

Summary

Physical versions of the digital experience, with sessions hosted by local everyday experts.

Certificate

Signage

OOH Store

OOH Bus

In-room controls

In-room controls

Results

1M+people acquired new digital skills
188K+people found a job or started a new business 32K+businesses have taken on more staff

Awards

Digiday Awards Europe B2B Campaign of the Year
Digiday Awards Europe Best Audience Development Platform
European Commission Digital Skill Award
Marcom Gold Award App For Training/Learning
Marcom Platinum Award Economic Development
UK Digital Experience Award Customer Experience Innovation

Want to talk about creating award-winning experiences?

Want to talk about award-winning e-learning experiences?