Branding & direction for Le Regret - neighbourhood bar, café, & cave á vin.
Brand elements
The name Le Regret is derived from the co-owner’s tattoo, paired with a pig illustration originally etched by their partner.
This core lock-up is designed for high flexibility, remaining instantly identifiable even when the elements are used in isolation. The wider identity draws inspiration from the grit and charm of obscure postcards and dive-bar stickers.
Window sticker took 2 attempts to get right.
Word mark
Trotting Pig
Type stack
Type direction
Rules are made to be broken.
Rather than provide a ridged system and pages of guidelines to follow, I took a more authentic approach. Staying true to the brand, I created a reusable set of elements, that could be applied over the top of found or promo assets.
Learning framer to build the one page website, I recycled much of the creative from social posts, and using many of the in-build framer plug-ins.
The core logo word mark can be broken apart and colourised as required.
Le Regret cap
Le Regret stickers
Branded matchboxes
Le Regret have grown their following to over 12K users in just over 9 months, and continue to gain recognition.
The use of graphic poster treatments is kept to special events so to not over saturate the brand and keep things genuine, with food and wine being the focus.
Results
Since launching, Le Regret has been featured in Conde Nast Traveller, Infatuation, London on the Inside, and many more. It's collaborated with some of the hottest names in hospitality, and continues to establish itself as one of the best wine bars in London.