Branding & direction for Le Regret - neighbourhood bar, café, & cave á vin.
The name Le Regret is derived from the co-owner’s tattoo, paired with a pig illustration originally etched by their partner. This core lock-up is designed for high flexibility, remaining instantly identifiable even when the elements are used in isolation. The wider identity draws inspiration from the grit and charm of obscure postcards and dive-bar stickers.
Special event posters
Focus on autenticity
Living in the neighbourhood gave me good insight into the local audience.
I wanted to create a sense of intimacy and independent spirit that locals would love.
Brand elements
The name Le Regret is derived from the co-owner’s tattoo, paired with a pig illustration originally etched by their partner. This core lock-up is designed for high flexibility, remaining instantly identifiable even when the elements are used in isolation. The wider identity draws inspiration from the grit and charm of obscure postcards and dive-bar stickers.
Wine & Coffee Pigs
Beer & Food Pigs
Branded matchboxes
Distressed wall
Results
A playful one-pager which gives visitors all the vibe check.