Product Design Lead | Native Design + VEON
From vision to launch. Designing every aspect of VEON’S mobile app.
iOS & Andriod native mobile apps
BACKGROUND.
VEON is the 9th largest mobile network operator in the world, supplying telecom networks & services to over 200 million customers across Asia, Africa & Europe. In 2017, the VEON product launched in 10 diverse markets with a range of world-firsts in service management, integrated maps & services, entertainment channels and — most importantly — no barriers to use.
LINKS.
Veon / Native / Freedom film
VEON Virtual Assistant
VEON Payment request alert
VEON Energy usage and bills
ROLE.
I initially worked with Native to help shape the early vision before joining VEON in-house to shape new app features and flows. The project spanned 3 years with time split across VEON’s Amsterdam and London offices.
Concept app UI for vision film
Bill payment concept screens for vision film
Login screens
Core app screens
I worked across a number a features and functions within the Product team, working across all phases from vision - delivery.
Chat, free-to-use messaging service.
For telco customers, in-app messaging was free for VEON - VEON chats.
Users Feed
Connection list
Followed channels
Local Discovery
With an initial testing phased planned for rollout out across Georgia, I led the design and UX of the launch feature Maps.
Wanting to make the feature ownable, I designed a series of interactions, some reaction-based to allow users a restricted yet playful way of communicating with contacts nearby.
Reaction interactions, suggest meeting with a tap.
Promotions via local businesses
Category icons
I also worked across the icon suite for the app, from local discovery - messaging.
One of the last features I worked on was for Personal Expression — designing the app’s camera capturing and editing interface.
Camera, part of personal expression feature.
Every part of the interface was designed from the ground up.
Credits
Native Design
Li-Jing, Dom, Robbie
VEON
Benny, Torsten, Cem
VEON worked with the infamous Peter Arnell, who among other things commissioned this film, directed by Spike Lee. Working there was a wild ride.
Design and built by Matthew Kempton, 2025
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