From vision - launch.
Designing every aspect of VEON's mobile app.
VEON is the 9th largest mobile network operator in the world, supplying telecom networks & services to over 200 million customers in 10 diverse across Asia, Africa & Europe.
In 2017, the VEON product launched across 10 markets, with a range of world-firsts in service management, integrated maps & services, entertainment channels, and all importantly: no barriers to use.
VEON Virtual Assistant
Role
My initial involvement in the project was via Native, Design agency. I was bought in to help their design team in the early phases of the project.
Whilst there, and under the direction of James Hilton, I helped design the key concept screens for the vision film we created to wrap the project up.
A unique brand interface was brought to life with a vision film, showing a bright future with innovative new partnerships & integrations seamlessly providing real value to customers' lives.
Concept app UI for vision film
Bill payment concept screens for vision film
After wrapping up with Native, I got nabbed by VEON helping establish the product design across internal teams in LDN + AMS.
Working across features teams during my time there, I worked on Messaging, Onboarding, Registration, Maps, Payments, Content Discovery, Accounts, and Camera.
Login screens
Core app screens
I worked across a number a features and functions within the Product team, working across all phases from vision - delivery.
Chat, free-to-use messaging service.
For telco customers, in-app messaging was free for VEON - VEON chats.
Users Feed
Connection list
Followed channels
Local Discovery
With an initial testing phased planned for rollout out across Georgia, I led the design and UX of the launch feature Maps.
Wanting to make the feature ownable, I designed a series of interactions, some reaction-based to allow users a restricted yet playful way of communicating with contacts nearby.
Reaction interactions, suggest meeting with a tap.
Promotions via local businesses
Category icons
I also worked across the icon suite for the app, from local discovery - messaging.
One of the last features I worked on, was for Personal expression, and the camera capturing and editing.
Camera, part of personal expression feature.
Every part of the interface was designed from the ground up.
Credits
Native Design
Li-Jing, Dom, Robbie
VEON
Benny, Torsten, Cem