Redesign of canneslions.com
and it's regional variants.
Cannes Lions the world's most prestigious advertising festival and awards for over 70 years.
Alongside the global benchmark, three regional programmes Eurobest, Dubai Lynx, and Spikes Asia
Cannes Lions and it’s regional sister brands are globally recognised awards, yet their sites didn’t reflect the quality expected of an iconic brand.
Users' home and core app screens
Role
Product Design Lead, Cannes Lions, 2023 My first project on joining LIONS, I was tasked to lead a project to overhaul the four events and award sites under LIONS. `
Each site was has it's own stakeholders, and there was a new CMS being rolled out in parallel. Over 8 months I led the UX and Design across all phases, redefining a new digital experience and underlying design system.
Feel at home
Guided by the view that the app should feel like a crafted, physical remote
Discovery & UX
The discovery phase kicked off with a workshop to help understand the lifecycle of three core user types, mapping their key interactions within TOH spaces, and within the app itself.
The final artefact; a user journey map, was used to inform the next phase of UX: wireframing, we also used it to identify areas where we wanted the app to lean-in to the brand and create loveable moments.
We explored many layout configurations and decided how best to surface interactions within the app based on personalised, and location factors.
Pre, During and Post stay
To ensure we could map the required UX across screens we covered the full life cycle, end-to-end.
Pre, During and Post stay
To ensure we could map the required UX across screens we covered the full life cycle, end-to-end.
Full wireframes and flows
Delivery of the extensive user flows and wireframes for developer handoff.
End-to-end Journey Pre, Stay, & Post touch points
The goal was to create a shared foundation that would allow for individual brand expression and shared patterns across common features to help keep things consistent.
Alignment across four brands, teams, & timezones.
Made to feel like ordering off a menu
Re-ordering at the Bar concept
Activity planner, for scheduling wellness or fitness sessions
Users' home and core app screens
Bringing the brand to life across the app experience.
"Behold! A very cohesive suite of shiny websites."
SIMON COOK, CEO LIONS
"We look amazing to the world thanks to your hard work. Super clear and lovely big popping pics and videos. A joy to scroll through."
JENNI MIDDLETON, SVP Editor-in-chief LIONS
Users' home and core app screens
Credits
1% Increase in traffic
+1% Reduced bouce rate
The Other House blurs the lines between hotels, serviced apartments, and members' clubs offering first-class fitness and wellness facilities, with a restaurant and bar also inside.
Webby Award Winner 2023
APP Best Visual Design