Unifying the world’s most prestigious marketing brands.

Unifying the world’s most prestigious marketing brands.

WARC, Contagious, The Work, and Effie each offered subscriber only access to digital content and services.
I lead the creation of a single solution that could house each brand and a system that catered for every experience.

Over 18 months, we delivered a suite of LIONS guidelines, layouts, templates, patterns, components, that any LIONS brand (current and future) can plug into.

Sites

Categories

Subscriptions

B2B

Design System

Single Single On

Categories

Subscriptions

B2B

Design System

Single Single On

Product Design Lead

Project overview

Asked by LIONS Chief Digital Officer to head up design for the newly founded Intelligence division on the biggest digital project in LIONS history.

We had to create a design solution to support a multi tenant architecture with single sign on across LIONS subscription sites.

We also introduced AI capabilities, unified search and tagging updates, personalisation features, and tiered user based access.

Asked by LIONS Chief Digital Officer to head up design for the newly founded Intelligence division on the biggest digital project in LIONS history.

We had to create a design solution to support a multi tenant architecture with single sign on across LIONS subscription sites.

We also introduced AI capabilities, unified search and tagging updates, personalisation features, and tiered user based access.

Presentation of final journey map for guest, resident and member user types

Challenge

Creating a system for unity not uniformity.

The individual brands served very different and well established user bases and had unique identities that needed preserving.

While serving the same global community, navigating between the existing subscription sites felt like switching between completely different companies.

We had to find balance and create unity between the sites, using data and insights to determine where to align patterns, and where more flexibility or variants were required.

Working closely with CEO and TOH team, we created a journey map to help understand the user needs and jobs to be done at various points in time for our three core user types.

Using this to inform the wireframe phase and identify areas where we leaned-in to the brand to create loveable interaction moments.

Main app menu screen and secondary layouts

Designs for the global navigation component

Taxonomy across the brands was updated to bring a sense of familiality.

Bookmarking and collections

Custom LIOONS video player

Filters and sorting UI

Solution

We a covered all content types, from long-form, to live and on-demand, enhancing each with recommendations, and AI agents.

We a covered all content types, from long-form, to live and on-demand, enhancing each with recommendations, and AI agents.

Working closely with CEO and TOH team, we created a journey map to help understand the user needs and jobs to be done at various points in time for our three core user types.

Using this to inform the wireframe phase and identify areas where we leaned-in to the brand to create loveable interaction moments.

Contagious.com is a creative and strategic intelligence platform for the advertising and marketing industry helps agencies and brands.

Workshops with senior stakeholders

Workshops with senior stakeholders

Contagious.com is a creative and strategic intelligence platform for the advertising and marketing industry helps agencies and brands.

Workshops with senior stakeholders

Workshops with senior stakeholders

LIONS.co master brand site for

Effie.org is a non-profit organization dedicated to championing and elevating the practice of marketing effectiveness, measuring "what works" across all forms of communications.

Contagious.com is a creative and strategic intelligence platform for the advertising and marketing industry helps agencies and brands.

Contagious.com is a creative and strategic intelligence platform for the advertising and marketing industry helps agencies and brands.

Workshops with senior stakeholders

Workshops with senior stakeholders

Workshops with senior stakeholders

Credits

Design Director

Jordan Sheldrick-Devine

Creative Director

Vinay Mistry

TOH CEO

Namoi Heaton

This was a dream project to work on, it combined my love of sustainability and design. The folks at DS were an incredibly talented team, built a wonderfully trusting environment for collaborating with the client.

The Other House is going from strength to strength with it's second location opening in Covent Garden in 2026.

Webby Award Winner 2023
APP Best Visual Design

Want to talk about creating award-winning experiences?