Bringing together four brands and platforms, under a new LIONS Intelligence pillar.
Every aspect was reconsidered and redesigned under a shared set of patterns, layouts, components, navigation, taxonomy, & features.
Division
Categories
Transformation
Subscriptions platforms
Lead
Mobile app
Booking site
Activities
Workshops
UX
UI
Interaction
User flows
Contagious.com is a creative and strategic intelligence platform for the advertising and marketing industry helps agencies and brands.
WARC (World Advertising Research Center) is a global intelligence, data, and insights platform for the marketing, advertising, and media industries.
Effie.org is a non-profit organization dedicated to championing and elevating the practice of marketing effectiveness, measuring "what works" across all forms of communications.
The Work from LIONS, is a premium digital archive and intelligence platform for the advertising, marketing, and creative industries.
Role:
Head of Product Design
In late 2025, I was asked by LIONS Chief Digital Officer to head up design for the newly founded Intelligence division.
Over 18 month I set up and led a small team embedded across 4 squads, working with brand stakeholders across the company's biggest digital project to date.
Meeting every deadline, we delivered a comprehensive and cohesive redesign and guided internal teams through the whole process.
Extensive audits of existing experiences , grouping shared features and template types.
Challenge:
Unity without uniformity
While serving the same global community, navigating between these digital products felt like switching between completely different companies. the individual brands also served very different and well established user bases.
Each brand also had a strong individual identity that needed preserving, and in some instances, improving.
Card component showing brand variant variation
Layouts samples from across the brands, showcasing different component formations.
Unity without uniformity
While serving the same global community, navigating between these digital products felt like switching between completely different companies. the individual brands also served very different and well established user bases.
Each brand also had a strong individual identity that needed preserving, and in some instances, improving.
Results
1M+people acquired new digital skills
188K+people found a job or started a new business 32K+businesses have taken on more staff
Awards
Digiday Awards Europe B2B Campaign of the Year
Digiday Awards Europe Best Audience Development Platform
European Commission Digital Skill Award
Marcom Gold Award App For Training/Learning
Marcom Platinum Award Economic Development
UK Digital Experience Award Customer Experience Innovation