The Other House blurs the lines between hotels, serviced apartments and members' clubs, offering first-class fitness, wellness, and dining facilities.
Offering guests full control over their stay with smart integrations including door access, room control, 'busy' times for members' spaces, lift calling, and energy usage.
Role
Over 8 months, I helped DesignStudio establish a best-in-class guest app experience. Initially leading the UX phases, later helping the Design Director bring the branding to life throughout the app.
Working on the app from concept through to delivery, I led early client workshops to which helped define the finished end-to-end experience.
I moved on to lead the website UX and Design for the brand brochure and booking experience.
Discovery & UX
Working closely with CEO and TOH team, we created a journey map to help understand the lifecycle of our three core user types across Pre, Stay, & Post moments,
We mapped their key interactions within TOH spaces, utilising onsite tech to leverage location-based triggers and interactions
The final artefact; a user journey map, was used to inform the wireframe phase and identify areas where we leaned-in to the brand to create loveable interaction moments.
Close-up on the in-room experience.
Full wireframes and flows
Delivery of the extensive user flows and wireframes for developer handoff.
Bringing the brand to life across the app experience.
The foundation for the brand across the entire guest experience. We infused this across the app, being very intentional with the design and where to express the brand, and when to pair back.
Check in and out
Use your mobile key to access your club flat
View what’s happening around the House
Book a table and order food and drinks around the House
Arrange dry cleaning
Find out how busy the pool and gym are
Book a meeting space or private dining room
Explore the local area
Feel at home
Guided by the view that the app should feel like a crafted, physical remote
Promo card design concepts
Made to feel like ordering off a menu
Re-ordering at the Bar concept
Activity planner, for scheduling wellness or fitness sessions
Putting it all together
Motion concept for navigating the app's core screens
I lead the design and experience across web, translating The Other House’s unique hospitality concept & brand across the brochure and booking process.
The final result was a custom Wordpress build created in collaboration with hospitality experts UMI Digital.
The Other Kitchen - in-house restaurant.
Story / blog post example
Site animations concept
In-house animator brought the site concepts together with fluid animations.
Credits
Design Director
Jordan Sheldrick-Devine
Creative Director
Vinay Mistry
TOH CEO
Namoi Heaton
A dream project to work on, amazing client, and a world-class design agency.
The Other House is going from strength to strength with it's second location opening in Covent Garden in 2026.
Webby Award Winner 2023
APP Best Visual Design