HEAD OF PRODUCT DESIGN . LIONS INTELLIGENCE . 2025-Current
Breathing new life, and alignment into the suite of LIONS subscription products and services.
BACKGROUND.
In recent years LIONS had been growing it's digital offering, with marketing brands WARC, Contagious, Effie all housed under the newly established Intelligence division.
With these acquisitions also came legacy inefficiencies.
A two year transformation project (LIONS biggest to date), with a goal to reduce legacy, unify infrastructure, and add value through new features and tools.
The project took thousands of hours of work, and involved hundreds of people involved across product, data science, engineering, commercial, finance, HR, Legal and marketing teams.
WARC, Contagious, The Work, and Effie each offer subscriber only access to digital content and services.
CHALLENGE.
With the real complexity stemming from our desire to standardise while ensuring our brands retain their identity and a level of customisation.
By bring existing experiences closer together we make x-selling complimentary products across the Intelligence suite easier.
We created a scalable front-end infrastructure that supports a growing number of brands and experiences.
ROLE.
After initially working on vision & direction, I was asked by LIONS CDO to create a design team within the new division. Over 18 months, we delivered: a new experience foundation, an evolved design system, aligned foundations, and a series of interactive features.
WARC, Contagious, The Work, and Effie each offer subscriber only access to digital content and services.
GLOBAL NAVIGATION + UTILITIES ALIGNMENT ACROSS SITE ARCHITECTURE
Breathing new life, and alignment into the suite of LIONS subscription products and services.
FEATURE MEDIA VIEWER CAMPAIGN ASSETS AWARDS CASE STUDIES
WARC, Contagious, The Work, and Effie each offer subscriber only access to digital content and services.
CAMPAIGN VIEWER
With the real complexity stemming from our desire to standardise while ensuring our brands retain their identity and a level of customisation.
By bring existing experiences closer together we make x-selling complimentary products across the Intelligence suite easier.
We created a scalable front-end infrastructure that supports a growing number of brands and experiences.
Breakdown complexity and mapping the features and flows into objects and relationships.
FEATURE MEDIA VIEWER CAMPAIGN ASSETS AWARDS CASE STUDIES
CAMPAIGN VIEWER
With the real complexity stemming from our desire to standardise while ensuring our brands retain their identity and a level of customisation.
By bring existing experiences closer together we make x-selling complimentary products across the Intelligence suite easier.
We created a scalable front-end infrastructure that supports a growing number of brands and experiences.
SITE ARCHITECTURE.
Unified user experience x-brands
By bring existing experiences closer together we make x-selling complimentary products across the Intelligence suite easier.
Breakdown complexity and mapping the features and flows into objects and relationships.