AI initiatives for LIONS

Unifying the world’s most prestigious marketing brands.

Bringing together four brands and platforms, under a new LIONS Intelligence pillar.

Every aspect was reconsidered and redesigned under a shared set of patterns, layouts, components, navigation, taxonomy, & features.

Division

Sites:

Pre, During and Post stay

To ensure we could map the required UX across screens we covered the full life cycle, end-to-end.

Made to feel like ordering off a menu

Activity planner, for scheduling wellness or fitness sessions

Activity planner, for scheduling wellness or fitness sessions

The Topic library listing page, featuring all possible topic available.

The Topic library listing page, featuring all possible topic available.

The Topic library listing page, featuring all possible topic available.

Contagious.com is a creative and strategic intelligence platform for the advertising and marketing industry helps agencies and brands.

WARC (World Advertising Research Center) is a global intelligence, data, and insights platform for the marketing, advertising, and media industries.

Effie.org is a non-profit organization dedicated to championing and elevating the practice of marketing effectiveness, measuring "what works" across all forms of communications.

The Work from LIONS, is a premium digital archive and intelligence platform for the advertising, marketing, and creative industries.

Role:
Head of Product Design

In late 2025, I was asked by LIONS Chief Digital Officer to head up design for the newly founded Intelligence division.

Over 18 month I set up and led a small team embedded across 4 squads, working with brand stakeholders across the company's biggest digital project to date.

Meeting every deadline, we delivered a comprehensive and cohesive redesign and guided internal teams through the whole process.

AI initiatives for LIONS

Unifying the world’s most prestigious marketing brands.

Bringing together four brands and platforms, under a new LIONS Intelligence pillar.

Every aspect was reconsidered and redesigned under a shared set of patterns, layouts, components, navigation, taxonomy, & features.

Pre, During and Post stay

To ensure we could map the required UX across screens we covered the full life cycle, end-to-end.

Made to feel like ordering off a menu

Activity planner, for scheduling wellness or fitness sessions

Activity planner, for scheduling wellness or fitness sessions

Contagious.com is a creative and strategic intelligence platform for the advertising and marketing industry helps agencies and brands.

WARC (World Advertising Research Center) is a global intelligence, data, and insights platform for the marketing, advertising, and media industries.

Effie.org is a non-profit organization dedicated to championing and elevating the practice of marketing effectiveness, measuring "what works" across all forms of communications.

The Work from LIONS, is a premium digital archive and intelligence platform for the advertising, marketing, and creative industries.

Role:
Head of Product Design

Workshops with senior stakeholders

Workshops with senior stakeholders

Want to talk about creating award-winning experiences?

AI initiatives for LIONS

Unifying the world’s most prestigious marketing brands.

Bringing together four brands and platforms, under a new LIONS Intelligence pillar.

Every aspect was reconsidered and redesigned under a shared set of patterns, layouts, components, navigation, taxonomy, & features.

Pre, During and Post stayTo ensure we could map the required UX across screens we covered the full life cycle, end-to-end.

Made to feel like ordering off a menu

Activity planner, for scheduling wellness or fitness sessions

Activity planner, for scheduling wellness or fitness sessions

Contagious.com is a creative and strategic intelligence platform for the advertising and marketing industry helps agencies and brands.

WARC (World Advertising Research Center) is a global intelligence, data, and insights platform for the marketing, advertising, and media industries.

Effie.org is a non-profit organization dedicated to championing and elevating the practice of marketing effectiveness, measuring "what works" across all forms of communications.

The Work from LIONS, is a premium digital archive and intelligence platform for the advertising, marketing, and creative industries.

Role:Head of Product Design

Workshops with senior stakeholders

Workshops with senior stakeholders

Want to talk about creating award-winning experiences?

Pre, During and Post stay

To ensure we could map the required UX across screens we covered the full life cycle, end-to-end.

Role:
Head of Product Design