Scribbling on tables since the '80s, I've always been passionate about my art.

Since the 00's, I've been making digital things, starting off in graphic design, creating illustrations, before moving into branding,
been creating and shaping digital experiences by day, and creating brand identities at night.

My experience has taken me to product/digital/integrated/in- house and creative production agencies, helping brands, agencies, and teams communicate their products and services while raising the design bar with a 'less, but better’ approach.

Guided by the big picture, I think strategically, work systematically, and deliver meaningful experiences across all touchpoints. I work closely with teams and stakeholders to help define problems and create beautifully simple solutions.

Previously, I’ve worked as an Art Director, managed design teams, nurtured talent, held a myriad of designer titles, and worked out of a cupboard.